THE PLATFORM
Fractiva transforms fragmented rep intelligence into a system that continuously learns how doctors prescribe and what drives their decisions — then acts on it.
01 / Capture
An AI agent interviews the rep
Instead of static call reports, Fractiva runs a guided conversation with each medical representative — asking targeted, adaptive questions about the doctors they engage. It captures the nuance reps carry but rarely record.
Prescribing behavior
Patient profiles
Brand preferences
Treatment choices
Barriers & motivations
Competitive influence
02 / Fuse
Conversations meet prescribing intelligence
Rep-captured signals are combined with prescribing data to build a grounded picture of each doctor. The platform looks past specialty and geography to the behavior underneath.
Signal enrichment
Behavioral scoring
Potential vs. conversion
03 / Classify
Doctors resolve into archetypes
Fractiva identifies distinct doctor archetypes — explaining why different doctors behave differently, not simply who they are. Each doctor is understood by their behavioral DNA rather than a broad segment label.
Evidence-driven
Brand loyalist
Price-sensitive
Early adopter
+ more
04 / Generate
Persona-specific content, on demand
For every archetype, the AI recommends and generates the engagement strategy and content most likely to move that doctor — the right message, for the right doctor, at the right moment.
Clinical evidence
Comparative messaging
Patient resources
Objection handling
05 / Optimize
Every rupee, allocated by potential
Because not every doctor needs the same investment, Fractiva guides brand teams on who to engage, what to say, how often, through which channel — and where to increase or reduce spend.
Who to engage
What to say
Which channel
How frequently
Where to shift budget
We’ll walk you through the intelligence layer with a scenario from your therapy area.
Fractiva
Doctor engagement intelligence for pharma brand teams.
© 2026 Fractiva Intelligence. For pharma HCP engagement teams.